Furniture World News Desk on
6/17/2024
Contemporary lifestyle brand Armen Living has announced the addition of Shauna Snyder as their
new Director of Product Development.
“I couldn’t be more excited with the growth of our company and to announce the news that Shauna has joined our
team,” shared Kevin Kevonian, President of Armen Living. “Shauna brings considerable expertise to her
role as the Director of Product Development, and it fills me with immense pride that we continue to grow and thrive
in an ever-changing industry. It is a testament to our company as we forge our path and bring a fresh outlook to our
lifestyle brand and to our product assortment.”
Shauna Snyder will report to President Kevin Kevonian and will lead the brand’s product development division.
Snyder has extensive experience in Product Design and Development for Furniture, Home Accessories, and Textiles, and
is proficient in Global Sourcing and visual merchandising. Her strategic vision for design has enabled her to launch
new categories and drive growth in new markets.
“I am so excited to join the team at Armen Living and to help them grow their business. Combining my abilities
to design and develop original products across each of their product categories with the goal to deliver even more
cutting-edge designs to the marketplace over the coming months,” shared Shauna Snyder. “I look forward
to continuing Armen Living’s decades of success in the home furnishings industry and meeting their customers
at upcoming summer shows.”
Kevonian added, “I can’t wait for what our future holds as we head off next week to introduce Shauna to our
overseas supply chain. Since Shauna joined us last month, our design team has been hard at work getting her
onboarded and reviewing our best-selling products as we refine what collections will launch this fall.”
Snyder’s career includes working with well-known brands such as Markor International Furnishings, Furniture
First, Rizzy Home, Surya, and Storehouse. Her experience includes developing thousands of new SKUs and driving
strategic merchandising initiatives across ecommerce and retail channels.
Two of Snyder’s longtime supporters, Dixon Barlett of HB2 Resources and Caroline Hipple, Chief Creative Officer
at Hooker Furnishings, commented, “Shauna was a highly valued member of our Storehouse product development
team. Her universally positive attitude, her refined skills as an artist and product developer, and her
collaborative teamwork made her a true pleasure to manage, and for her team members to cherish. She was clear and
firm with her vendor partners, and they constantly reaffirmed their appreciation for her professionalism. We have
every confidence that she will be a great asset to Armen Living.”
Armen Living, known for its bold individuality, vibrant youthfulness, and expert craftsmanship, continues its 40-year
legacy. The brand has shifted from buying off-the-rack pieces to designing most collections in-house. This shift has
helped diversify and elevate their outdoor category, which now features 70% original designs, leading to several
product design awards and recognition as a leader in fashionable and affordable furniture.
Kevonian commented, “Each piece we design and develop conveys self-expression while resonating with a
contemporary chic lifestyle. Our new 2024-2025 collections will elevate the look of indoor and outdoor spaces with a
wide selection of unique and modern styles that touch across all our product categories.”
Armen Living will introduce hundreds of new products at summer markets, with a focus on new outdoor bar, dining, and
lounge collections during the Casual Market in Atlanta on July 15-18, 2024, and September 16-19, 2024, in their new
permanent showroom at AmericasMart. Additionally, new indoor and outdoor collections will be showcased in their
newly remodeled 10,000-square-foot showroom at Las Vegas Market on July 28-August 1, 2024, at World Market Center,
Building B, 7th floor, Space B759. The Las Vegas showroom will debut new categories, including Leather Upholstery,
Bedroom, and Office Furniture, alongside new Dining sets. Armen Living will also exhibit at the Ace Hardware Fall
Convention 2024 in Las Vegas on August 8-11, 2024.
About Armen Living
Celebrating a 40 + year history, Armen Living is the Quintessential Modern-day Furniture Designer and Manufacturer, with a full line of indoor and outdoor furnishings for every room including bar, dining, living, office, bedroom, and outdoor living spaces. Open to the trade, their customers consist of retailers, designers, stagers, and hospitality purveyors across the globe. The result is a uniquely modern and fashion-forward collection that is enhanced by sophisticated urban-retro aesthetics with a distribution center centrally located in Southern California, Armen Living offers exceptional and dependable service and is known as a wholesale company with stylishly modern designs.
Supporting the hospitality industries their company is able to extend its full custom capabilities to effectively and efficiently meet all of its contract clients’ needs. Their brand is one of the leading resources in the country with over 500 SKUs just in their barstool category alone. Featuring a wide assortment of styles, sizes, materials, colors, and finishes – while more than 50% of their barstools are original designs – you won’t find anywhere else. For more information, visit .